Implicit Association Test

RokStories Implicit Association Test

It is well known that people don't always 'speak their minds', and it is suspected that people don't always 'know their minds' when it comes to their subconscious biases on such sensitive issues as sexuality, race, gender, height, weight and other parameters in which populations vary. An awareness of such biases is an important first step to understanding how they impact on our behaviour, even when we are unaware of them or they exist on the fringe of our consciousness. More... (PDF 80KB). Take the Implicit Association Test


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